The Pet Parent Decision-Making Matrix, created for eCommerce Pet Brands
Get More Sales & Keep Customers Longer - Without Burning Through Your Marketing Budget
...Even if you feel like you’ve tried everything and still aren’t seeing consistent results!
Backed by our 100% Happiness Promise
MOST PET BRANDS ARE STRUGGLING WITH CUSTOMER ACQUISITION & RETENTION
No More Skyrocketing Costs & Dealing with Shrinking Margins
We get it. We know what it feels like to:
1. Struggle with the rising expense of getting new customers through the door.
2. Watch hard-won customers disappear after one or two purchases.
3. Feel like you have to discount constantly just to compete.
The fear of never being able to scale profitably… and feeling trapped in a cycle of high spend for low return.
And not having a clear path forward to keep customers loyal without burning more and more on acquisition.
But don’t worry - we’ve got great news for you.
All this can be fixed faster than you ever thought possible with our decision-making matrix, so keep reading and we'll explain...
FINALLY A PROCESS THAT WORKS
There’s a Better Way to Sell & Retain Pet Parent Customers
And spoiler: it’s not offering more discounts or sending more email blasts!
The old way? Relying on promotions, discounts, or constant marketing spend to get attention. It doesn’t work - it only drains profit and keeps you stuck chasing the next sale.
Instead, you need a new way:
One that taps into how pet parents actually make decisions.
They buy with their hearts first (emotion), then justify with logic.
That's where our Pet Parent Decision-Making Matrix comes into play.
Because our Matrix shows you how to build this into your email marketing - so every message connects, converts, and keeps customers coming back.
And the best part? It works consistently, so you’re not throwing money into channels that never deliver long-term results.
Backed by our 100% Happiness Promise
So, HERE’S HOW IT WORKS...
The Matrix = Your Vehicle to Profitable, Repeatable Growth
Once you start using the Matrix, you’ll never go back. Here’s why:
Step one
You'll identify the emotions that drive your pet parents (both positive & negative)
Step two
You'll pair emotions with rational proof points, so customers feel both emotionally pulled and logically reassured
Step three
You'll apply these directly to your email flows + campaigns using our ready-to-use examples and prompts
The result?
Emails that actually perform - more opens, more clicks, more sales, more repeat buyers!
Backed by our 100% Happiness Promise
what makes us different?
Because We Actually Help You Get Real Results
Backed by our 100% Happiness Promise
Before / Old Way
Spending heavily just to get customers in the door
Relying on discounts to drive repeat purchases
Sending generic emails that get ignored
After / New Way
Customers acquired + retained more profitably
Sales that grow without eroding margins
Emails that stand out, resonate, and convert
INTRODUCING, THE ONLY FRAMEWORK YOU NEED
Get The Pet Parent
Decision-Making Matrix to Start Scaling Smarter
The #1 Matrix for eCommerce Pet Brands
What's included:
The Matrix: The #1 framework for mapping pet parent emotions to profitable marketing
Digital Companion Guide: Step-by-step instructions and psychology breakdown
Exclusive Matrix Assistant App: explore emotional drivers, proof points & flows interactively
Free Email Support: our direct guidance to help apply it to your own brand
usual value: $297
Backed by our 100% Happiness Promise
TESTIMONIALS
What Pet Brand Founders Are Saying
About Us
"We couldn't have asked for a better partner"
"The team at Pet Biz Creatives went above and beyond in helping us establish a strong brand presence right from the start. We highly recommend them to any pet business looking to create a standout brand and digital presence."
Renee, Founder of Raw Pet Co.
"Working with Pet Biz Creatives has been one of the best decisions I’ve made for my business."
"In just six months, they’ve delivered more value than any full-time hire could—and at a fraction of the cost. The team are true experts in areas that I simply don’t have the skills or time to cover. They’ve helped move the needle both behind the scenes and in the public-facing parts of my business."
Hannah, Founder of Aussie Pooch
"I can't recommend Pet Biz Creatives highly enough."
"I've worked with them for 12 months and it has been a great decision for my business development. They are professional, knowledgeable and efficient. Their team brings such diverse knowledge and skills which are what every business needs. If I could give 6 stars I would."
Dr. Roz, founder of Australian Pet Nutrition
"I couldn't recommend Pet Biz more! "
"Their team has been instrumental in helping me aim high in the ever-evolving world of pet food. Under the exceptional leadership of Tarryn and Erin, they've provided unwavering support and expert guidance, playing a crucial role in shaping key decisions for my business. I’m deeply grateful for their dedication and expertise, and I look forward to many more successful milestones ahead. Thank you for everything you do team <3"
Dr. Will, founder of 5 Hounds by Dr. Will
Backed by our 100% Happiness Promise
TRY IT OUT RISK FREE
With Our 100% Happiness Guarantee
That’s how confident we are that you’ll love our Matrix...
How our guarantee works
We created the Matrix to make pet brand email marketing simpler, clearer, and more effective.
If you’re not 100% happy with it, reach out within 14 days and we’ll either give you tailored support to make it work for your business or credit your purchase towards one of our 1:1 consulting sessions.
So either way, you'll benefit from our expert, 1-1 support.
Backed by our 100% Happiness Promise
MEET THE brains behind the matrix
Tap into Our 10+ Years of eCommerce Marketing Experience
You might be asking yourself: “Who’s actually behind this?”
We’re Tarryn and Erin, co-founders of Pet Biz Creatives.
The truth is… we’ve seen pet brands everywhere struggle with the same challenge: rising marketing costs and one-time customers who don’t return.
That’s why we built the Pet Parent Decision-Making Matrix.
Since then, we’ve helped pet businesses worldwide:
Sell more profitably through email marketing
Improve retention without relying on discounts
Create loyal brand advocates who stick around longer
And now, we want to help you achieve the same.
Backed by our 100% Happiness Promise
ACT NOW TO AVOID THROWING ANY MORE MONEY DOWN THE DRAIN
Time is of The Essence.
Don’t Miss Out
We don't want you to continue flushing your money spend down the drain, purely because you don't have the marketing structures in place to effectively convert and retain your customers.
Access the matrix today and lock in lifetime access.
If you’re not 100% happy, we’ll either help you make it work or credit your purchase toward 1:1 consulting.
Backed by our 100% Happiness Promise
STILL NOT SURE IF the matrix IS a solution FOR YOU?
Frequently Asked Questions
Who’s this perfect for?
Independent eCommerce pet brands who want to grow profitably and get better returns from their email marketing.
What if I get stuck and need extra support?
You’ll get free email support to help you apply the Matrix to your own business.
Is there a satisfaction guarantee?
Yes. Our 100% Happiness Promise: if you’re not happy within 14 days, we’ll support you directly or credit your purchase toward consulting.
Backed by our 100% Happiness Promise
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