How to leverage ambassadors, affiliates, referrals, and networking for budget-savvy marketing
Which non-competing partnerships to prioritise to boost your brand awareness (and sales)
What actionable steps to take next, to get started
Hi there, my name is Tarryn.
The world feels uncertain right now. With rising costs, Trump’s tariffs making headlines, and a global slowdown in eCommerce spending, many pet brands are feeling the pressure. Budgets are tighter. Sales are slower. And the margin for error? Smaller than ever.
But even in times like these, smart growth is still possible.
I’m the CEO & co-founder of Pet Biz Creatives, where we specialise in Sales, Project Management, and Marketing for the pet industry. My mission is to help forward-thinking pet brands grow smarter, not harder—especially through strategic partnerships that create long-term momentum, not just short-term wins.
The pet industry is evolving rapidly. Consumer expectations are shifting, the creator economy is booming, and more brands are waking up to the power of partnerships, affiliates, and ambassadors to fuel sustainable growth.
That’s exactly why we created the Partnerships Playbook for Pet Brands—a practical guide to help you unlock the potential of these low-risk, high-impact channels to scale your business in 2025 and beyond.
Inside, you’ll discover:
✅ How to identify and approach the right affiliates and ambassadors who align with your brand
✅ Actionable steps for building a profitable affiliate program that delivers consistent results
✅ Key strategies for forming strategic partnerships that grow your brand and create meaningful collaborations
✅ Insights on how to nurture long-term relationships with your brand advocates to turn them into loyal partners
The pet brands that thrive in challenging times such as these are those who understand that growth is driven by relationships—not just marketing tactics.
With this Playbook, you’ll gain the clarity and confidence to create a partnership strategy that sets you apart from the competition.
Don’t wait for opportunities to come to you—create them.
Click the button below, enter your details, and get instant access to the tools and strategies you need to grow your pet brand through powerful partnerships.
Tarryn Michie
Co-Founder & CEO
Pet Biz Creatives
Understand exactly who to target for partnerships, affiliates, and ambassadors, and how to approach them.
Streamline your strategy with clear steps for building and managing successful partnerships.
Brief description of benefit as it applies to their specific situation
Brief description of benefit as it applies to their specific situation
Gain the confidence to reach out to the right partners and confidently pitch your affiliate program.
Feel empowered to scale your brand with the knowledge of what works and what doesn’t in the pet industry.
Brief description of benefit as it applies to their specific situation
Brief description of benefit as it applies to their specific situation
Access proven strategies and best practices from experts who have helped pet brands grow through partnerships.
Stay ahead of emerging trends in affiliate marketing and influencer collaborations, ensuring you’re always in the know.
Brief description of benefit as it applies to their specific situation
Brief description of benefit as it applies to their specific situation
I can’t recommend Pet Biz Creatives highly enough
I’ve worked with them for 12 months and it has been a great decision for my business development. They are professional, knowledgeable and efficient. Their team brings such diverse knowledge and skills which are what every business needs. If I could give 6 stars I would.
I’m deeply grateful for their dedication and expertise
I couldn’t recommend Pet Biz more! Their team has been instrumental in helping me aim high in the ever-evolving world of pet food. Under the exceptional leadership of Tarryn and Erin, they’ve provided unwavering support and expert guidance, playing a crucial role in shaping key decisions for my business. I’m deeply grateful for their dedication and expertise, and I look forward to many more successful milestones ahead.
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